Talking about sportsbetting as an investment might sound controversial to some, and to be fair, it isn’t exactly a passive form of investment like Crowdlending. However, I am very surprised that I haven’t stumbled upon this subject more in my research into the world of investments.

For this challenge, my sportsbetting bankroll will be part of my total investment portfolio, and for the sake of transparency, I have kicked off from January 1st 2019 with a new sportsbetting bankroll of 4.000 €.

As of September 30th, this is how things are going with my sportsbetting.

Sportsbetting bankroll development
2019 sportsbetting statistics

Total bets: 818
Total stake: 32.153,84 €
Total profit/loss: -533,17 €
Total ROI: -1,6%
Total bonus income: 495,14 €
Grand total profit/loss: -38,03 €


Besides my own bets – from which I will share a few in the Free Tips section – I am currently following 10+ experts and punters via email, text-messages or Twitter-notifications. The experts all have their specific area of expertise, and I do not question their tips at all. That means that I invest in every tip I possibly can (at the recommended odds or above), and for me this is the only way to follow. It also reduces the time used on my part, as I do not need to read through numerous tips and argumentations every day to evaluate them and make my own assessment on the value of the investment.

Bankroll management

This is something I have tinkered with a lot over the years. I have used my current strategy for a few years now after reading this nerdy danish article. It works really well for me for one reason mainly: Lets face it, this type of investment is highly volatile, and for weak and sensible spirits (like myself), it is necessary to minimize the ups and downs as much as possible to avoid the odd emotional breakdown. So with aforementioned article in mind, i did some nerdy work myself and came up with this schedule:

Staking 1.01

e.g. my bankroll is 4.000 €, and i have received a tip with an estimated 15% return on investment (ROI) at odds 2,00. My stake would then be 80 € (2% of 4.000 €).

Readers with experience in sportsbetting and money management would agree, that my staking plan is fairly conservative. But this is what works for me even though i could probably earn a few euro’s more in the long run with more aggression.


Well, sportsbetting caught my interest in the early teen years back in school. The options for sportsbetting were very limited back in the early 90’s, but obviously it was all just for fun back then, and not at all something I saw as an investment. From there it was on and off through the years, and it wasn’t until 2011 or 2012 i started to become profitable. And then it all started to grow…

In 2012/13 I discovered the Betfair Exchange and the trading game (as mentioned on the introduction pages), and my first deposit of 200 € grew to over 20.000 € before 2016, where I decided to quit my day job and work from home, trading the markets.

The traditional sportsbetting is still a minor part of my business, but an area I am very much looking to improve over the coming years. Today, I am one of the experts recommending free tips for the leading Nordic sportsbetting community at My primary field of expertise is golf, specifically the European Tour, but privately I am also working with inplay betting on football, primarily betting on corners.